The Content Strategist
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
My latest guilty pleasure? Binge-reading the absolutely absurd collection of listicles sponsored by brands. It's a bizarre world of cat GIFs, poop jokes, and multi-step guides to eating fast food. Here are eight of the most bizarre ones I could find.
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
Here's what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side...
News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge.
Nearly two years after the Scientology debacle, The Atlantic has made a full rebound, creating what might be the most creative and experimental piece of sponsored content thus far.
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
Here's what you missed while spending far too much time debating whether to buy a winter Snuggie...
In October, the world's best brand publishers released some beautiful, artistic, and truly experimental stories.
