Media Giants Are Ready to Publish Inside Facebook’s Walls. Will They Ever Get Out?
It appears as though the Grey Lady is getting ready to set up shop inside Facebook's castle. Will she ever want to leave? And if she does, will it be too late?
The Content Strategist
The New York Times
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How Bevel Cracked the Content Code
Lyrically written and filled with lush imagery, Bevel Code is one of the smoothest and smartest branded publications on the planet.
Is Blendle, the iTunes for Journalism, the Next Big Media Model?
It would be putting it lightly to say that the last couple of decades have been a tumultuous time for journalism. Dutch news site Blendle wants to bring some order to the chaos.
For Legal Marijuana Companies, Branding Is a Slow Burn
Potential weed advertisements, and children's potential exposure to them, seem to be more taboo than the drug itself.
‘There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
Can Condé Nast Win at Native Advertising by Breaking Down the Church/State Wall?
Media critics have butted heads over 23 Studios—one said Condé Nast was "debasing" its editorial content to bolster its advertising.
In One Chart, the Story of How Facebook Came to Take Over the Media and Marketing Worlds
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.