The Content Strategist
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn't just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox's content management system (CMS), Chorus.
With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.
The U.S. is far from establishing a state of gender equilibrium in the media; the voice of 51 percent of the U.S. population is grossly underrepresented.
It turns out that while the summer slump isn't what it used to be, there are still factors that make the summer slowdown a very real obstacle.
Since the web began, comment sections have always been a surprising challenge for publishers, and in 2014, publishers—brand and non-brand alike—are still working to determine the best strategies and tactics for wrangling with it.
Late last week, Upworthy updated the world on their sponsored content efforts, and you'll probably never believe what they revealed: Their native advertising efforts are doing really, really well.
Yesterday, Contently Associate Editor Jordan Teicher wrote a ridiculous and epic post for our sister site, The Freelancer, about which celebrities should follow in Taylor Swift's lead and become regular guest bloggers. We've decided to repost it here because what is celebrity guest blogging but great content marketing for their personal #brand?
If you’re like me, you spent all of Father’s Day trying (and failing) to explain your job to your dad for seven hours, came home and watched Game of Thrones while in the fetal position, and ultimately missed out on all your pre-week reading. Have no fear—we’re here to catch you up: How the Right…
