The Content Strategist
There's a new "Snow Fall" piece in The New York Times today, and it tackles an important topic: the demand for policies and programs that meet the needs of women in prison. It's awesome and elegant. It's also a piece of branded content.
As data becomes a more dynamic tool for newsrooms, editors are faced with a new challenge: avoid the temptation to chase clicks, and make sure that they are using data to actually serve the story.
In the world of crowdsourcing and citizen blogging, many newsroom codes of ethics seem about as antiquated as fedoras. Some journalists are prohibited from voting, donating to political campaigns, or even volunteering — rules that stand in stark contrast to the first-person, subjective, anecdotal writing that permeates the web. But transitioning to a digital medium not only complicates existing ethical concerns, it also raises new ethical questions.
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
For over a century, brands have been crafting their native ad strategy to fit new ways to reach people—from print, to radio, to TV, and beyond.
As it turns out, creating a content strategy to reach Millennials might be ridiculously easy. Just make fun of hipsters.
Dell's Managing Editor, Stephanie Losee, navigates the debate about sponsored content and assuaging suspicious readers.
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.
The learnings for marketers and strategists from the controversy over the New York Times' "Snow Fall" content design.
