Web Privacy Musts, Where to Eat at SXSW, Marketing Higher Ed
Colleges have marketing agendas too. Everybody's competing to recruit from a limited pool of top students, so what's the best way to stand out?
The Content Strategist
Colleges have marketing agendas too. Everybody's competing to recruit from a limited pool of top students, so what's the best way to stand out?
Facebook has acquired Atlas Advertising from Microsoft, according to ClickZ.
PR firm Edelman has created a new content arm of its business and hired an executive to run it, according to the New York Times.
Publishers know how to use content to capture a web audience far better than agencies do. They already own an audience and they know what resonates.
The Wall Street Journal reports that Pinterest, which just raised $200 million in its latest round of funding, is now worth $2.5 billion.
Paid Content's Laura Hazard Owen writes that Taboola, a video recommendation engine, has received $15 million in funding.
Tesla's rebuttal to the New York Times might be one of the most compelling case studies for content marketing yet.
Mashable posted the winners for its Vine on Valentine's Day project, which were submitted through the Twitter hashtag #valenvine.
Honda has introduced the #HondaInnovator Series, a social media program for the 2013 Civic that showcases innovations and inventors.