Branding an Iconic View, Big Data Lags, Coca-Cola Diplomats
Legally speaking, you can't trademark a beautiful view — but why not give it some great branding?
The Content Strategist
New York Times
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Marketing on Tumblr, Inventive Cultures, Strategy Meets Rocket Science
This micro-blogging platform is the 32nd most popular website in the world, but is it relevant to your business?
Facebook Beyond Ads, New Moves for NY Times, Behind Bad Designs
New studies are linking the social media giant to more prevalent social causes — public health.
Why Smart Brands Are Breaking the First Rule of Content Marketing
Don’t talk about the brand -- if you do, the theory goes, you’ll drive consumers away. But what about the people who are interested in your brand?
Mobile Video Ecosystem, Paywall Dark Sides, Demographic Targeting
Mobile video is beginning to increase in scale. That's because it's one of the few types of mobile content that monetizes on a reliable and predictable basis.
Telling Big Stories from Big Data
Producers of the best information graphics are as much researchers as they are designers.
Politics of Content: Obama, the Press and Democracy
We don't often think about the Obama administration as a brand. But we should.
NYT’s New Look, Google Reader’s Death, Matchmaking for Journalists
It's hard to believe that the NYT's last redesign was in 2006 (when smartphones barely existed).
Lessons from Grindr, Facebook Sponsored Posts Work, Context Is King
This location-based hookup app for gay men has grown its community to five million users who spend an average of 90 minutes each day using the app.