The Content Strategist
"BuzzFeed is like the porn industry in the '90s," says Brian Clark. "All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge."
Matthew Inman -- the man behind the infamous Oatmeal -- is much more soft-spoken and thoughtful than his drawings of foul-mouthed dinosaurs might lead you to believe.
In a post-Snowden age, what rights do journalists have, and how can journalists protect their confidential sources?
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." Thankfully, designers are sharing their lessons and experiences online.
As a full-time content strategist, I read hundreds of articles a week — maybe even thousands. (Okay, maybe not thousands.) My brain hurts. My eyes are dry. My news aggregator sends me passive-aggressive messages suggesting that I get a social life. Chances are you’re feeling the same way. So let us do the work for…
The wait is over: The New York Times‘ sponsored content is here as part of its new redesign, with Dell as its first guinea pig. Ever since the Times announced their pending foray into sponsored content in late October, they promised that they’d label it clearly—no surprise considering how critical the Gray Lady has been…
As brands take to Twitter to forge strong human relationships, they may find that, in a surprise twist, robots can be a big help. The New York Times showed brands and publishers how it’s done last week with the creation of the 4th Down Bot, a semi-automated Twitter account that’s irresistible to NFL junkies. The…
At Washington, D.C.’s policy think tanks, the debate over how to create digital content that succeeds at provoking deep thought over serious ideas is in full swing. The Brookings Institution, perhaps Washington D.C.’s most renowned policy institute, has begun publishing one of its first experiments, The Brookings Essay, a series of long-form articles with innovative…
No publisher or content producer can afford to ignore how Google ranks the news.
