Skip to main content

The Content Strategist

New York Times

Filter

5 World Cup Charts to Inspire Your Data Visualization Strategy

With so many eyes on the tournament, there are also a lot of visualizations for analyzing every part of the game, from the initial pairings right down to predicting the most likely winners. Let’s take a look at some of the most interesting out there.

June 12, 2014 · Drew Skau

How the Right Editor Will Make or Break Your Branded Content

I’ve learned that great editors work the sidelines to make writers into stars. Or at least, that's what they used to do. The crucial relationship between editors and writers doesn’t have to change. But as with all aspects of the media business, an editor’s role has to evolve in order to survive.

June 9, 2014 · Melissa Lafsky

5 Ways That Publishers Are Using Data to Transform the Way They Work

Data journalism is all the rage; for evidence of that, look no further than the fact that Columbia University’s Tow Center for Journalism devoted an entire conference to it this past Friday. But what impact is data actually having on the industry?

June 4, 2014 · Myriah Towner

Content Marketing Catchup: This Week’s 5 Must-Read Stories

There may have been some things you missed over Memorial Day Weekend: the chance to partake in three days of debauchery on Fire Island; that Instagram of your boss doing tequila shots on the boardwalk at 11 AM that he smartly deleted the next day; and the latest and greatest from the wild world of content marketing.

May 30, 2014 · Joe Lazer

Data Journalism on a Shoestring Budget: 5 Easy Steps

“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.

May 29, 2014 · Sam Petulla

5 Lessons for Brand Publishers From the NYT Innovation Report

How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."

May 21, 2014 · Natalie Burg