How Brand Bloggers Can Keep Up with the Times
The New York Times, which has more than 60 blogs, should be looked to for inspiration by brand bloggers.
The Content Strategist
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American Lung Association’s Content Campaign Seeks a Younger Audience [VIDEO]
A new public service video and app were recently released by the American Lung Association in hopes of persuading young people to donate.
News from Reliable Outlets Shared More on Social Media
Articles by elite sources such as the New York Times, the Wall Street Journal, and the Washington Post see the most shares on social media.
Why Content Must Be A Product
The reality is that content must be paid for and needs to be thought of as a product to sell.
Huffington Post Launches Digital Magazine
Tomorrow Huffington Post will launch a weekly digital magazine called Huffington that will be available through the Apple store.
HBO Rejects Fans’ Web-Only Programming Plea
A fan campaign that aimed to persuade premium cable channel HBO to offer a web only option was shot down by the company last week.
Digital Subscriptions Drive Newspaper Circulation Numbers
Newspapers have seen an increase in both print and digital circulation over the past six months, compared to the same time last year.
What Are Content Farms Paying Writers In 2011?
Here's a post that breaks out some pay rates for well known online markets, and also some of the dynamics at work in the profession. It's a starter's tool for those who are thinking about what it means to write for the Web.
Media Diets: Decoded – Helpful Tricks To Steal From Industry Leaders
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…