Content Marketing

Mobile Video Ecosystem, Paywall Dark Sides, Demographic Targeting

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday.

The Booming Mobile Video Ecosystem Explained (Business Insider)
Mobile video is beginning to increase in scale. That’s because it’s one of the few types of mobile content that monetizes on a reliable and predictable basis.

For newbies to the space, BI Intelligence has broken down the ecosystem. Do you think that mobile video will fit into your content strategy?

One Downside of Paywalls: Where Does Your Growth Come From? (PaidContent)
Are paywalls a solid revenue strategy? Top media channels are migrating to this model, but one key question remains — how will subscription based publishers compete with all the free content out there?

At face value, paywalls seem like a great concept — but there’s more happening in the background. Here’s Matthew Ingram’s perspective on the debate.

6 Reasons Marketing to Hispanics Makes Sense (Inc)
Growing audiences, purchasing power, unrivaled loyalty, passion points, geographic expansion, and growing Internet usage are all key characteristics of this core demographic segment.

The stats don’t lie — here’s an audience that you simply can’t afford to ignore.

Telling Stories with Visual Data: A Glimpse into the Future of Narrative (HBR)
Data is a double-edged sword. On the one hand, your numbers can tell an amazing story. On the other hand, your numbers could fall totally flat, causing you to lose your readers.

From a storytelling standpoint, your visuals are just as important as your analytic framework. This balance will drive the future of visual narrative. Now’s a great time to get a head start on the game.


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