Weekend Update: Should You Publish Every Day?
If you don't have a Saturday strategy, you're missing out on a big opportunity.
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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."
4 Ways You Can Cash In on the Attention Web, According to Chartbeat’s Tony Haile
The Attention Web is more than a buzzword being tossed around marketing conference rooms; according to Chartbeat’s Tony Haile, it’s the means of bringing new spoils to online media's Wild, Wild West.
3 Tips for Dominating SlideShare
"Let's make a SlideShare!" is becoming a common refrain for brands across the globe. Especially those in the B2B space.
Programmatic: Native Ads’ Biggest Hope and Threat
When it comes to buying and selling digital advertisements, upfront decisions no longer have to be made with lowball glasses of scotch.
Are Brands Ready for Jelly?
What ultimately separates Jelly from visual networks like Instagram and Pinterest is a commitment to altruism. But can brands take advantage of the platform?
One Year Later, Is Coca-Cola Journey a Success?
Coke wasn't just dipping into brand publishing; they were making publishing a part of their identity.
Why (And How) Brands Should Build Newsrooms
For a magazine column last summer about the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler). One of the interviews I conducted was with Neil Chase, former New York Times editor and…
Paying Talent Upon Submission: A New Weapon in the Brand Publishing Arms Race
There’s a battle for storytelling talent coming. Today Contently announces a new initiative to fortify such talent: From now forward, freelancers who work with clients on Contently will be paid immediately when they submit their work — a huge departure from the industry standard of paying freelancers weeks or months after work is approved. This move is…