The full-scale campaign includes Twitter, YouTube, Pinterest, Instagram, and Facebook. The company is holding six one-hour tweet chats where “users will be able to submit questions to inventors featured in the Civic TV spot, like baby product company 4moms co-founder Henry Thorne, Waterfall Swing inventors Ian Charnas and Drew Ratcliff and 2013 Civic Senior Product Planner Jay Guzowski.”
Many brought up the fact that even the one percenters were a huge group of two million members and the top 10 percent was made up of 20 million people. A LinkedIn spokesperson said, “The practical upside to being the top 1% or 5% is that we believe the more engaged you are on LinkedIn, the better you will be in the job that you currently have, and the better connected when you are seeking a new job.”
She says that like Gaga, marketers should be creating drama and tension in their campaigns, and that they should have a greater message and a “why” for what they do. Marketers have to create deep connections with their fan base and get to know them personally as well.
Writers have to evaluate their skills, passions, and desires, and figure out what they need to do to strengthen their skills, whether it means taking a class or researching through online programs. They can create an initial prospect list (of 20-50 contacts) then reach out and follow up with them. A bonus tip? Write every day.