The Content Strategist
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform…
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares;…
Paid Facebook advertising is an effective way to reach and engage with your target audience. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
If your goal is to build your brand, attract new customers, or a combination of both, the solution remains the same: Repost your content.
As the social world chases TikTok, we’re heading towards a new era of social media—and there are big implications for those of us in media and marketing.
There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.
Your company has to retain some elasticity to appeal to different people in different places. In other words, you have to think like Tom Hanks.
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
