Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
The Content Strategist
Filter
Maximizing LinkedIn Networks for Online Marketing
By learning how to navigate LinkedIn, companies can expand their follower base and gain more exposure.
Measuring Social Media Success
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
LinkedIn To Launch Targeting and Analytics for Company Pages
Brand marketers using LinkedIn will soon notice two big changes rolling out on company pages: Targeted Updates and Follower Statistics.
LinkedIn Beats Twitter and Facebook In Lead Generation [REPORT]
LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports.
How To Get Flattering LinkedIn Recommendations Without Asking
One career strategy expert's advice on how to receive inbound LinkedIn recommendations without soliciting them.
A Deep Dive Into GetSatisfaction’s Content Strategy
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…
10 Blogs You Should Be Reading If You Manage A Company’s Content Strategy
This list of 10 blogs that will help you manage your company's content strategy, from producing to promoting content.