Staying active on the site is necessary. Updating three times a day is recommended, as well as commenting on and sharing the statuses of first-, second-, and third-degree connections. Sammons also recommended answering questions on LinkedIn Answers and “start and/or participate in LinkedIn Group Discussion three times a week.” These strategies will show that the company’s profile isn’t stagnant, that the brand is active and engaged on the site.
“Focus your participation activities during the times when you have the best chance to be seen,” Sammons said. Just like in content marketing, it’s crucial to share information with network members that is relevant to them.
“The key is to share news, articles and insights that are relevant to your connections if you want to attract and grow the right audience,” Sammons said. Posting content that will spark a dialogue and relate to the network is going to promote growth.
If the content doesn’t engage users, companies will have a hard time convincing people to follow them.