LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports.
HubSpot Blog says that brands need to “leverage that awesome lead generation potential” and use LinkedIn’s most helpful features to promote content. In a blog post, author Pamela Vaughan lists 13 brands that are doing it right, providing helpful tips to other companies as well.
Some of Vaughan’s top suggestions include posting frequent company status updates, creating a section for products and services, and showing company videos — an obvious one, as it’s been proven that people respond better to visual storytelling. She also says brands should showcase recommendations from customers, incorporate blog feeds, and insert a news module that adds stories when your brand is mentioned online. Among the brands she highlights as perfect examples are ZipCar, Voices.com, and GE Energy.
Furthermore, a whopping 61% of B2B companies acquired customers through LinkedIn, according to HubSpot’s 2011 State of Inbound Marketing report.
To connect with other professionals in your brand’s industry, having an active and up-to-date LinkedIn presence is a must. Although it won’t necessarily strengthen the consumer-to-company relationship, it does give businesses credibility in their fields and helps them find audiences within their industry. But when it comes to B2B interactions, LinkedIn holds the most power out of all the social networks.