The Content Strategist
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has…
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares;…
Paid Facebook advertising is an effective way to reach and engage with your target audience. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
"The number one goal is just to be interesting. Whether that's to be funny or to make an observation that resonates with other people, to stand out in some way is the goal."
Video is the backbone of the internet. You shouldn't forge ahead into video production without analyzing what the greats have done before you.
There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.
News outlets reporting on "controversies" by gathering three angry tweets is a toxic pattern, and it may stop brands from supporting good causes.
It's not every day that a branded tweet goes viral. Especially not when it's a thread of social commentary from a legacy food brand called Steak-Umm.
Your company has to retain some elasticity to appeal to different people in different places. In other words, you have to think like Tom Hanks.
