Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
The Content Strategist
Filter
The News, According to Facebook
To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Facebook.
Should We Blame Content Marketing for the ‘Death of Business Reporting’?
Content marketing works best when it becomes fuel for media relations, not a replacement for it.
Toys ‘R’ Us Created Content Till the Very End
Watching the slow demise of Toys 'R' Us was one of the strangest experiences I've ever had online. The brand is gone, but the content lives on.
4 Social Media Misconceptions Hurting Your Company
It's easy to see likes as the currency for social media value, but paying attention to clicks and time on page is better for your brand.
The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider
Merriam-Webster has taken on the task of making people care about words again, and it's working. Lisa Schneider's team is a big reason why.
Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
Facebook, Twitter, LinkedIn, and Pinterest each have a certain reputation. According to the latest social engagement data, they're not all as accurate as we think.
Every Minute, the Internet Goes Through an Incredible Amount of Content
A new graphic shows just how much competition there is for attention across the major platforms that dominate the internet.
How the World’s Top CEOs Use Social Media
Thought leadership may be a new way to refer to an old technique, but social media has significantly changed how we think about it.