Content Marketing Frees Writers From the Hot Take Machine
Hot takes are a symptom of a broken media system. Content marketing can fix that as brands become an oasis for writers stuck churning out opinions.
The Content Strategist
Netflix
Filter
Why Every Writer Should Learn Basic SEO Principles
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
Teenagers Can’t Get Enough Mobile Video
An overwhelming majority of teenagers now spend 3+ hours a day watching video on their phones. But is that stat really as mind-boggling as it seems?
Who Will Win the War for TV Ad Dollars?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication
Netflix will spend $5 billion on content this year. But since 2012, its library has decreased by 40 percent. Is that a red flag?
What Marketers Need to Know About YouTube Red
It's time to look past pre-roll.
The Dirty Things Normal People Think of When They Hear Marketing Buzzwords
You'll never think of "sticky content" the same way again.
Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads
Here's what you missed while wondering whether "deflating balls" jokes are SFW.
The 4 Elements of a Perfect Sponsored Content Campaign
The author of one of the most successful native ads of all time explains what makes sponsored content work.