5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
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Kendrick Lamar Puts His Powerful Foot Down for Reebok
For those waiting impatiently for the next album from Kendrick Lamar, he and Reebok have teamed up to hold the music world over with an inspiring video ode to his hometown, Compton, California.
10 Content Marketing Predictions for 2015 From Top Industry Minds
What's next in content marketing? At the Contently Summit, we interrupted 10 of the smartest people in the room during happy hour to find out.
The 2014 Branded Content Approval Matrix
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Content Marketing Catchup: IBM’s Incredible Content, How Neuroscience May Change Marketing, and More Must-Reads
Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this "marketing science" to the next level.
The Answers to Your 18 Biggest Content Marketing Questions
Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing.
Watch Gatorade Tell a Derek Jeter Story That’s Making Red Sox Fans Tear Up
The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with beautiful results. Today, Gatorade released a thank-you letter to Yankees fans from Derek Jeter in the form of a short video, “Made in New York ft. Derek Jeter.” Shot in black and white, it’s a…
Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.