The 2014 Branded Content Approval Matrix
It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!).
To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix, judging the year’s big happenings, from Taco Bell’s Snapchat exploits to Facebook’s algorithm changes to the most controversial PSA of the year. Enjoy!