The 2014 Branded Content Approval Matrix

It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!).

To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix, judging the year’s big happenings, from Taco Bell’s Snapchat exploits to Facebook’s algorithm changes to the most controversial PSA of the year. Enjoy!


Share this Image On Your Site

Get better at your job right now.

Read our monthly newsletter to master content marketing. It’s made for marketers, creators, and everyone in between.

Trending stories