Puppy Love: Inside Purina’s Ambitious New Content Play
Life with a new puppy is tons of fun. It's also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn't much different.
The Content Strategist
BarkPost
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Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
The Top 10 Brand Editors of 2014
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
Facebook’s Cracking Down on Brands, and It’s Great News For Content Marketing
Only good things can happen when Facebook takes a stance against all the hawkers and peddlers who give brand updates a bad name (which, let’s be honest, includes most brands on the network).
The 2014 Branded Content Approval Matrix
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!