3 Surprising Things People Want From Branded Content
Branded content is now a part of 80 percent of consumers' lives. But what they want that content to look like might surprise some marketers.
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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
The Content Strategy Course You’ve Been Waiting For
From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the…
When Will Content Marketing Count as Prestige Art?
There is no measurable ROI for prestige or cultural impact or artistic clout—that's kind of the point.
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)
Brands want to be cool, approachable, smart, and fun. And yet, so much branded content sounds like someone ran it through a carwash of lawyers.
How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
Every new media company wants to start a blog that can serve as a central hub for content. When Lenny Letter launched in 2014, it took a different path.
Why Comedy Central Is Replacing Commercials With Branded Content
Odds are you're going to mute your TV or fast-forward through commercials. But would you pay attention if Comedy Central showed you a web series instead?
How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.
What Journalists Can Learn From Marketers
The glut of content brought on by the digital age means that journalists need the skill set of a marketer more than ever.