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Branded content

3 Surprising Things People Want From Branded Content

Strategy

3 Surprising Things People Want From Branded Content

By Joe Lazer
A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Brands

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

By Emily Gaudette
The Content Strategy Course You’ve Been Waiting For

Content Marketing

The Content Strategy Course You’ve Been Waiting For

By Joe Lazer
When Will Content Marketing Count as Prestige Art?

Brands

When Will Content Marketing Count as Prestige Art?

By Emily Gaudette
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)

Content Marketing Minute

Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)

By Joe Lazer
How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women

Media

How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women

By Erin Nelson
Why Comedy Central Is Replacing Commercials With Branded Content

Brands

Why Comedy Central Is Replacing Commercials With Branded Content

By Jillian Richardson
How The New York Times Took Native Advertising Global

Brands

How The New York Times Took Native Advertising Global

By Jordan Teicher
What Journalists Can Learn From Marketers

Voices

What Journalists Can Learn From Marketers

By Melanie Deziel