Chase Launches Interactive TV Series, Makes Bet on Branded Content
Chase is launching a TV series called “Around the World in 80 Plates, presented by Chase Sapphire Preferred.”
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How BuzzFeed Creates Contagious Content for Brands [INTERVIEW]
Tanner Ringerud, BuzzFeed’s director of creative services, helps brands created contagious content that strikes a chord with the click-crazy site's audience.
PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
The Rise Of The Chief Content Officer
Some time around the turn of the millennium, media-savvy companies and organizations realized they needed to reach customers in an increasingly online world and that strategies would need to be, well, different. In 2000 Ann Handley, of MarketingProfs, turned her attention to the evolving nature of this kind job, writing about what any online publisher should…
Volume Of Content Published Is Correlated With Lead Volume, Study Shows
One of the most common questions about blogging is, “What’s going to be the return on my investment?” That question is the basis for our upcoming Content ROI Series, starting next week. But as far as businesses who publish branded content are concerned, according to a study by inbound marketing firm, Hubspot, the more content…