McMusic Video, iPad Mini Content Impact, Is Branded Content the Future?
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.
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Aldo’s Instagram Give-Away, YouTube Curation, Branded Film Content
In Israel, Aldo giving shoes to passersby who snap a photo of their shoes, upload the photo to Instagram.
Instagram Fare, Content and Journalism, WordPress SEO Rules
New York restaurant Comodo has added #ComodoMenu to its menu, "encouraging guests to add, share and check out photos of food."
Ralph Lauren on Tumblr, Branded Blogging, Best Western’s Facebook Push
Ralph Lauren will donate $1 to a Pink Pony fund for National Breast Cancer Awareness Month for every like or reblog on its posts.
Huffington Post Launches General Mills’ Branded Content Site
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
Jamie Kennedy, Ask.com, and the Future of Branded Content [VIDEO]
Comedian Jamie Kennedy recently teamed up with engage:BDR to produce humorous branded content videos for Ask.com.
Chipotle’s Cultivate Campaign Is Tops at Cannes Lions [VIDEO]
Cannes Lions last month awarded Chipotle the top award for its new Branded Content and Entertainment category.
How Insidious Is the Power of Brand Content? Some Reply, ‘Not at All’
A lively debate was sparked this week over the suggestion that brand content is as manipulative as it is ubiquitous.
Why Your Branded Blog Has Zero Readership
From frequency, to format, to content, here are five reasons your blog might be losing readers: