McMusic Video, iPad Mini Content Impact, Is Branded Content the Future?
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.
The Content Strategist
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.
In Israel, Aldo giving shoes to passersby who snap a photo of their shoes, upload the photo to Instagram.
New York restaurant Comodo has added #ComodoMenu to its menu, "encouraging guests to add, share and check out photos of food."
Ralph Lauren will donate $1 to a Pink Pony fund for National Breast Cancer Awareness Month for every like or reblog on its posts.
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
Comedian Jamie Kennedy recently teamed up with engage:BDR to produce humorous branded content videos for Ask.com.
Cannes Lions last month awarded Chipotle the top award for its new Branded Content and Entertainment category.
A lively debate was sparked this week over the suggestion that brand content is as manipulative as it is ubiquitous.
From frequency, to format, to content, here are five reasons your blog might be losing readers: