Capital One on Pinterest, John McAfee Saga, Content from a Cab Ride
Capital One turns its Pinterest "profile page into a calendar with daily themes, from 'the gift of comfort' to 'the gift of winter escape.'"
The Content Strategist
Branded content
Filter
IBM Taps Influencers, Debating Branded Content, Marketers’ Holiday Wishes
Clare McDermott of Content Marketing Institute interviewed Leslie Reiser of IBM about its content marketing strategies.
‘Skyfall’ Content, Turning Away from Facebook, Oprah In Search of Youth
A handfull of brands scored prominent cameos in the new James Bond movie, "Skyfall," reports TheOneCentre.com's Danielle Long.
Hoodlum Branded Entertainment, CJR on BuzzFeed, Content Budgets Grow
Hoodlum production company is starting a branded entertainment division, according to Product Placement News.
Pheed Gains Ground, Gawker Branded Pages, Freelancer Economics
Pheed, a new social platform on, has garnered over one million users since it was introduced last August.
Drink Brands’ Big Content, Reuters and Newscred, Wired’s New Editor
Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.
Ikea’s Interactive Holiday Catalog, Fiat’s Storytelling, Debating Branded Content
Ikea's new interactive online catalog for the holidays includes videos clips with social media integration.
Adidas Runs with the Bulls, E-Book NaNoWriMo, Best Branded Content
Adidas created a web series and a hash tag to promote the return of Bulls player Derrick Rose last week, reports Kuno Creative.
Brooklyn Nets Digital Debut, Pandora Struggles, Branded Content for SmartTV
On Nov. 1, the Brooklyn Nets will have their first home game, and already, the team is all over the digital space, according to ClickZ.