MySpace Branded Content Strategy, The Onion’s Content Lab, SEO Tips
Unlike the old Myspace, the new one won't overload users with ads, according to Businessweek.
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Huff Post Conversations, Ads on Twitter’s Vine, Dodgers Sports Network
HuffPo is starting Conversations, a tool that "surfaces discrete discussions within the comment stream."
What Generation Y Really Wants
At a time when it’s never been easier to reach consumers with information, it has conversely become “harder than ever to engage them."
Behance’s Blanda on Branded Content, Journalism and the Power of Sources
"A lot of journalists don’t recognize the power your sources have," the Behance editor tells The Strategist.
How to Use Local Stories to Drive Engagement
Can brands and media outlets make local content work? At NPR Digital Services, writers Eric Athas and Teresa Gorman researched that exact question.
Top Campaigns of 2012, Content Spending Up, Local Marketing
Contently's Shane Snow names the seven brands who used content well in 2012 in a post for AdAge.
Why Native Marketing Is Rising [INFOGRAPHIC]
This year the Internet saw an explosion of native advertising and branded content, as well as the downfall of the banner ad.
Mini Cooper and Newcastle, Mobile Hits $4 Billion, Channeling Guns N Roses
The best branded content from last week included campaigns by Mini Cooper and Newscastle Brown Ale, according to a list posted by Social Media Today.
ESPN Twitter Instant Replays, Spreecast Social Video, Branded Content Spending
New York Times' Tanzina Vega writes that during this holiday season, Twitter will be providing embedded replays from college footballs games onto the site.