The Content Strategist
Just in time for 4th of July, a new content meme is taking off: USA maps that seem primed to provoke debate and dissent. And they're working. If the Founding Fathers had the Thrillist "Red, White, & Booze" map, they'd be arguing too much over Yuengling vs. Yards to get a darned thing done.
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.
Google has unveiled a new program to help brands create a YouTube video content strategy. This may be a commentary on brands' reluctance to dive into YouTube ads, or perhaps what Google sees as the next evolution of the TV commercial.
Whether it's a company blog or a Culture Book, your content marketing can be one of your business's most valuable assets. Here's why.
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
Over the past year, the sponsored post has become the hot new marketing tool of choice for publishers and brands alike
If you think brand newsrooms are too expensive, you're thinking about newsrooms all wrong.
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
