Content Marketing

CONTENT WATCH: Branded daredevils jumping from Everest, and more

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Monday:

Red Bull Tries Another Daredevil Jump, From Everest (AdAge)
The last time that Red Bull funded a record-breaking jump, audiences were thrilled (and a little terrified). The video of Felix Baumgartner’s jump from the edge of space, has been ranked among the top five branded videos of all time, according to Visible Measures. It went well, so, guess what? Red Bull’s going to do it again — this time, from Everest.

66 Quotes from Outspoken Marketers (Unbounce)
From Oscar Wilde to Seth Godin and Anne Holland, this post features short and sweet words of wisdom from the marketing world’s best and brightest. Check this out for 66 great marketing quotes that might actually make you smarter (or at least sound smarter).

The WSJ and Bloomberg Are Launching Social Networks (PaidContent)
From a business standpoint, the idea of a publisher-designed social network sounds great. But do their users and readers really want to deal with another social media channel?

Make These Changes to Help Digital Marketing Fulfill Its Potential (HBR)
In theory, digital marketing should be more effective than traditional analog marketing. So why do techniques like paper junk mail still reign in efficacy? It’s time for marketers to start focusing on the ‘return’ as well as the ‘investment’ of the much-loved ROI acronym.

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