Lawsuits: The Content Your Brand Doesn’t Want To Think About
What does it mean for a company when the arsenal of digital content pertaining to its brand starts to involve unpleasant -- and often unneccessary -- lawsuits and other legal material?
The Content Strategist
Branded content
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Can Brands Save Hyperlocal Journalism From An Epic Fail?
The once-touted "hyperlocal" online journalism niche has failed in large part because its advertising model doesn't scale. This may mean that branded content, which doesn't need to worry about local ads, can step in.
Best of Branded Content: Slate and GE Capital
Every week, we want to highlight an example of a brand that's telling amazing stories through content. This week, it's GE Capital and Slate magazine, with an in-depth look at Flying Food Group, the middle-market business that keeps the nation's air travelers in chicken cordon bleu.
Digital Anarchy: This Browser Extension Could Reshape Ad Targeting
Some are saying that a student project that allows users to alter their online identities may "kill" behavioral ad targeting. Here are the implications for the branded content world.
Mashable’s Philosophy of Trustworthy Brand Content [VIDEO]
In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media. This is the eighth of a nine-video series sharing some of the day’s learnings.
Bringing Content Down to Size For Mobile Audiences
One mobile content expert explains why the ever-important mobile strategy for branded content should be to think holistically about the audience rather than to go through a rigid UI checklist.
The Brochure is Dead: Luxury Travelers Want More
A look at the unusual guidelines that govern content marketing for the affluent travel market. Hint: They might not care if you run a blog, but that printed glossy magazine might work better.
Forbes’ 3 Pillars of Branded Content Success [VIDEO]
Mark Howard, SVP of Digital Advertising Strategy at Forbes Media, talks about how Forbes has succeeded with its BrandVoice program by maintaining the authenticity of its content.
How To Buy Stories (Hint: Not Like Ads)
With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad unit. This isn't necessarily the right move.