3 Rules for Creating Branded Content About the Election
Since the 2016 election is unquestionably the biggest story of the year, here's how brands can cover politics the right way.
The Content Strategist
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The Untold Story of Facebook Live
Two years ago, Facebook Live was almost killed. Now, it might be the key to the future of the social network.
Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
Gawker's founding editor has a new project, and it'll make you question reality.
Why Brands Need a Mission to Create Great Lifestyle Content
Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content
How to Overcome the ‘Three-Month Slump’ of Branded Content
Journalists don't have to sell their souls to become content marketers, but they will have to make some adjustments.
Why Cannes Wants to Fuel Better Branded Content
In 2016, branded content finally took over Cannes.
The Biggest Mistake Marketers Make When Working With Freelance Writers
Brands are often far too quick to embrace their inner Donald and scream, "You're fired!"
5 Ways Bill Simmons Should Build His Branded Content Studio
What does the ideal branded content studio look like in 2016?
6 Emotions That Will Make or Break Your Content Strategy
Happiness, fear, and anger are all powerful emotional triggers—as long as you use them in the right situations.