The Surprising New Adopter of Content Marketing: Law Firms
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Infographic: Here’s Why Influencer Marketing Works for Brands
Influencer marketing is a popular buzzword. Here's the science behind why it works for brands from Peet's Coffee to Smashbox Cosmetics.
The Best Branded Content of May 2015
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal
BuzzFeed just introduced the Batmobile of social analytics and oh man, it's cool.
What the Hell Is a Microsite and Why Do I Need One?
Admit it: You're probably not sure what a "microsite" actually is, and how it can help with your strategy in the long run.
Infographic: What Gen Z Wants From Brands
While marketers are busy strategizing how to reach millennials, there's a younger, more tapped-in audience they should be targeting: Gen Z.
The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous…
The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day.