The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
The Content Strategist
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!
"On mobile, which is now more than 50 percent of our traffic and growing, I think native advertising is really the only monetization strategy that’s working right now," Harris said.
Between the unexpected run to the round of 16 in the World Cup by the U.S. men's national team and the upcoming 4th of July weekend, it's an unusually patriotic week here at Contently HQ. After all, it combines two quintessential 'Merica pasttimes: entertainment and commercialism. So let's celebrate 238 years of red, white, and BBQ with the best branded content of June.