The Best Branded Content of November
The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts.
The Content Strategist
The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts.
The hottest trend in content marketing: cause-driven content.
In September, a few brands raised the bar with ambitious commitments to storytelling.
At times in August, it felt like the entire marketing world was trying to seduce the bros before they slip back into a Fireball-induced hibernation.
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
Here's what you missed while running around your office flailing your arms and screaming "May Day!" May Day!" and hoping that someone, anyone, gets your joke.
In March, the brand magazine made a big comeback.
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.
Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.