Content Marketing Catchup: The Best Branded Content of 2014, How to Woo Legal, and More Must-Reads
Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
The Content Strategist
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The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
Content Marketing Catchup: The Best Branded Content of November, Why Verizon’s SugarString Is Dead, and More Must-Reads
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
Content Marketing Catchup: The Best Branded Content of October, the Model That’ll Save Journalism, and More Must-Reads
Here's what you missed while spending far too much time debating whether to buy a winter Snuggie...
How IKEA Became Kings of Content Marketing
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.
Content Marketing Catchup: The Best Branded Content of September, Why Brands Need to Ditch Ello, and More Must-Reads
Here's what you missed while fantasizing about starting a parody ad conference called Badvertising Bleak...
The Best Branded Content of September 2014
In September, the content marketing industry finally got back from the Hamptons, with brands producing everything from fake '70s infomercials starring Jeff Goldblum to rapper-backed emoji apps.
Watch Gatorade Tell a Derek Jeter Story That’s Making Red Sox Fans Tear Up
The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with beautiful results. Today, Gatorade released a thank-you letter to Yankees fans from Derek Jeter in the form of a short video, “Made in New York ft. Derek Jeter.” Shot in black and white, it’s a…