Content Marketing Catchup: Best Branded Content of August, Content Marketing Kryptonite, and More Must-Read Stories
Here's what you missed while spending half your waking hours attending to your office fantasy football team...
The Content Strategist
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The Best Branded Content of August
In August, social, digital, and traditional marketing collided in fascinating ways.
Content Marketing Catchup: Red Bull’s Big Future, the Danger of Ignoring Owned Media, and More Must-Read Stories
Here's what you missed while contemplating whether an American flag tank top is kosher office attire on Summer Fridays (Answer: it is).
The Best Branded Content of July
Upstart brand publishers may be just noticing something the rest of the media world has known for a long time: Audiences tend to dwindle in July and August as vacation season sets in. In July, a few brands decided to drum up some attention by significantly doubling down.
Content Marketing Catchup: The Secret to ROI, May’s Best Branded Content, and More Must-Reads
You know what's the only thing sexier than reading content marketing stories on the beach? Well, pretty much anything. But while you're on your way back from soaking up some sun in the sand this weekend, that's the perfect time to catch up on the latest news and analysis. Think of this as your SPF 50, protecting you from getting burned in your Monday meeting.
How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s, and Other Top Brands
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.”