The Content Strategist
High quality content has become an exciting alternative to traditional marketing for a large number of businesses – most of them, in fact, according to data from the Custom Publishing Council. Sixty-eight percent of CMOs say they’re shifting dollars to content marketing. It’s because content works. Content creates brand awareness. It creates advocates, subscribers, and…
When it comes to search engines, everyone but Google is the underdog. New search engine on the block Blekko.com is an underdog among underdogs, though it has been climbing steadily in popularity (a million users as of June, according to TechCrunch). Its mission, to “slash” spam, content farms, and malware has been resonating among the…
The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a…
Here’s our weekly roundup of stuff to pay attention to if you care about content strategy! How Google’s Panda Update Changed SEO Best Practices Forever In February, the Google Panda update made clear what a lot of content marketers have known for some time: things are changing. Low-quality content, built primarily for search engines, is no…
I recently received an email from a student studying communication. She was assigned to ask an independent blogger his or her secrets to blogging success. She asked, “What does it take to be a successful blogger,” and, “What do you wish you would have known [when you started blogging]?” I thought I’d share my reply…
Why do companies start blogs, and then, as quickly as they started, stop updating them? In almost all cases, it has to do with a lack of planning. Developing a content strategy, setting clear goals, and creating an editorial calendar are all things that need to be done in order to get the most value…
Congratulations! Really. You not only managed to land a job in this sour-faced economy, but you’ve managed to secure a job as a WRITER for your company blog. We writers know that to be paid by the electronic pen these days is to truly hit gold. More importantly, I’ll be sure to look your way…
One of the most common questions about blogging is, “What’s going to be the return on my investment?” That question is the basis for our upcoming Content ROI Series, starting next week. But as far as businesses who publish branded content are concerned, according to a study by inbound marketing firm, Hubspot, the more content…
Producing great content as a marketing tool for brands is no longer just trendy; it’s essential. Social media and ubiquitous publishing tools have made the ability to create, spread, and weigh in on content incredibly easy. It means that having content isn’t enough. Someone with better content will beat you, and the social media democracy…
