The Content Strategist
In the increasingly real-time ecosystem of the web, relevance is about exposure, and exposure is all about timing. A blogger might spend three hours crafting a thoughtful post, even more if he’s interviewing someone. Those three hours can pay immense dividends – especially if the post is part of a consistent editorial strategy – in…
I had a conversation with a stranger on a boat when I was out living the Internet lifestyle a little bit ago (you know, cruising to Bermuda). We were at the bar and started by chatting about how rough the ride was, and other small talk. Eventually, the man asked me what I did for…
An editorial calendar will save you time and help you keep your blog going when you get busy or run out of ideas. Here are 8 steps to creating yours.
Take a look at any place people are sharing links, and you’ll notice patterns begin to emerge. People love sharing great content, but how the content is framed can make a big difference in how well a particular post performs. Next time your blog gets a little stagnant, give one of these six tried and…
The Content Strategist is run by freelance reporters from Contently.com’s network, with TCS staff editors. Current authors include: Angela Stringfellow Anna Lindow Dani Fankhauser Erica Swallow Erik Sherman James O’Brien Jennifer Gregory Joe Lazauskas Lexi Lewtan Mitch Lipka Natasha Murashev Paul Boutin Reb Carlson Shane Snow Vail Joy
It’s been just two short months since Huffington Post was acquired by AOL, and it appears that an industry-wide shake up could be afoot. Seasoned journalists are beginning to abandon high-profile positions at well-respected media companies for opportunities that are “too amazing to turn down” at Huffington Post. So what’s driving the allure of the…
Quality is king. Freelance is the future. Anyone can be a publisher. The future of content on the web – content that gets discovered, creates value, and builds audiences – is not cheap text cranked out by content farms. It’s high quality, editorial and entertainment created by experienced journalists and passionate bloggers. The future is…
I decided to do a little digging on the amount of content that’s produced every day on the Internet. Turns out when they say “everyone’s a publisher,” they’re not joking. #holycrap [click to enlarge]
Google likes to kick hornets’ nests, but not just for fun. Every few months the search engine, which delivers billions of page views to websites every day, tweaks something that causes webmasters to uproar. Sometimes the changes adversely affect good websites; more often the complainers are the ones who have figured out how to “work”…
