How Red Bull’s Content Strategy Got Its Wings
Launched in 2007, Red Bull Media House manages the production, collection and distribution of all of Red Bull's digital and traditional content.
The Content Strategist
The Content Strategist Blog
The Battle of Engagement: Saks Versus Barneys
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
Reacting To A Digital Disaster
If you haven’t heard, McDonalds has been dealing with a social media disaster. The company ran into trouble after using the hashtag #McDStories during a 24 hour campaign of promoted tweets. But unexpectedly, users began to tell their own horrible “stories” – often mentioning drugs and even animal cruelty. “Within an hour, we saw that it wasn’t going…
Happy Community Management Day!
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
Is Your Page Layout Up To Par?
Last week, Google improved and blogged about their newest Page Layout Algorithm. In the post, they explained that this is just one of 500 algorithm updates in the upcoming year. Most of their rollouts lately have helped our readers – whose content is usually pretty search-engine friendly – but this one involves page layout, which is less clearly beneficial. Basically,…
Coca Cola’s Content Marketing Secrets
These Coca Cola Content Strategy Videos have been circling around the web this month. Their VP of global advertising strategy, Jonathan Mildenhal, explains how the giant brand aims to double worldwide consumption of Coke by the year 2020 – using a content marketing strategy, of course. Coca Cola’s Content Strategy, Part One Coca Cola’s Content Strategy, Part…
Content Marketing Boot Camp: Everything You Wanted To Know In One Post
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…
The Science Behind Retweets
Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30. Some interesting facts to note – The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average. The most viral tweets “were more likely…