Community Manager Secrets: An Interview with Warby Parker
Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.
The Content Strategist
The Content Strategist Blog
Stay On Track With Your Editorial Calendar
Search Engine Watch ran a great piece the other day on How To Stay On Top Of Your Editorial Calendars. We’re big believers in the benefits of digital content editorialcalendars as well – check out our handy guide here for a good intro – but these add-ons to stay on track! WordPress Editorial Calendar Plugin: This gives…
3 Key Ways To Turn Your Blog Into a Super-Resource
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms. But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones. Our favorite platform partnership is the Twitter-Tumblr-Content approach.…
The New York Times R&D Lab Explores How Content is Shared
NYT Labs – Cascade from Lucas Black-Dendle on Vimeo. The New York Times R&D Lab Explores How Content is Shared via Future Journalism Project.
Five Golden Rules, Our Way
The Next Web dipped its toes into the world of Content Marketing this week. They claim there are five golden rules to nailing the art. Here are their five rules, with links from the Content Strategist on how to implement them! Transparency Go The Distance A Two Way Street It’s Not All About You…
5 Tools for Hassle-free Content Distribution
Our own Shane Snow wrote a great piece for Mashable explaining key ways of expanding your distribution throughout the web, using turnkey tools like Outbrain and Zemanta. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better…
Cross Platform Analysis
Our latest post shows you how to integrate cohesive platforms to build a digital strategy. But what’s a cross-platform approach without equivalent metrics? Search Engine Watch has a great piece today on cross channel analytics thats worth checking out. Also here are some basics for measuring ROI on your content.
Web Economy Bullsh*t Generator
This is hilarious! Sound like an Internet guru with the Web Economy Bullsh*t Generator. At the push of a button, the generator randomly pulls three words from a list of Web-related technical terms, mixes them together, and voilà! Out pops a phrase that makes no sense, but sounds very official. Social Times goes on to show you how…