Content Marketing

The Content Conversation 10/12

Good Morning!  It’s easy to forget about where the people you are trying to reach with your content are.  Start by figuring out what strategy is ideal. Should you aim for global, local, or “glocal”? If   it’s an international crowd you’re after, start crafting a global social media plan. If it’s your next door neighbor,… 

October 12, 2011 · Lexi Lewtan

Build A Million Dollar Blog Like The Sartorialist

Recently, The Business of Fashion wrote a piece for their “Business of Blogging” series on Scott Schuman, the man behind the lens of world-renowned street style blog The Sartorialist. Schuman, who began blogging six years ago, is famous for his on-the-street fashion photography and uncanny ability to capture striking individuals with true style. He recieved… 

October 11, 2011 · Lexi Lewtan

The Content Conversation 10/11

Good Morning!  Some of the big content guys are shaking things up.  Conde Nast is making TV and Film,  Amazon has a service that lets consumers manage their print subscriptions, and the Guardian is making their editorial content open to the public to see.  But it’s not just them. An IBM study just revealed that Chief Marketing… 

October 11, 2011 · Lexi Lewtan

Nick Felton Designs First Infographic Wine Label

Designer Nick Felton has worked with Australian winery Between Five Bells to design the label for their upcoming 2010 Red. Its the first wine label to use an infographic to tell you something about the wine inside, using data like the vineyards’ vintage conditions, ferments facts about its grapes.  In wine purchasing, of course the label is crucial. It’s interesting to see… 

October 10, 2011 · Lexi Lewtan

The Content Conversation

Hey everyone! Here’s some stuff we really enjoyed this weekend from around the web. How we can learn from journalists, HP’s content research, and concert opening acts.  Plus, here’s a list of the 10 most popular brands on facebook, a video on why infographics matter, and a 5-step process to beat that inevitable writing pain we all feel sometimes. … 

October 10, 2011 · Lexi Lewtan

Five Signs that your Blog Isn’t Reaching the Right Audience

A blog with good information, clear writing and solid promotion does you no good if it doesn’t reach the right audience. The wrong audience for your site isn’t likely to produce horrific results, but it might create one of the worst possible outcomes for your business … nothing at all.  Here are five things to… 

October 7, 2011 · Jason Brick

Hot on The Content Strategist This Week

Here are three posts that are hot on The Content Strategist this week: Understanding Niches: Content for Luxury Brands The luxury goods market has not yet fully accepted buying and marketing online. A Bain & Company report predicts that internet-based purchases of online goods will increase over the next year to a whopping 5%…. The… 

October 6, 2011 · Lexi Lewtan

The Best Tools on WordPress to Make Your Content Look Great

You need stellar content that your audience will want to read. But that’s not enough. Even with great writing, you still need to draw people in, get them to focus on what you’re saying, and help them navigate your blog. You could change everything by hand, but why not save time with a head start? Here… 

October 5, 2011 · Erik Sherman

The Do’s and Don’ts of Writing Content for Luddites:

Writing internet content for Luddites may seem like a losing proposition, since the defining characteristic of this market is their distrust and dislike of technology. But even the most severe techno-phobe has to go to work, or communicate with a favorite grandchild. Since this market is less likely to keep searching once they’ve found a… 

October 4, 2011 · Jason Brick