Content Marketing

How Stylemint, Jewelmint, and Beautymint use Content to Tell a Story

E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new material with aims at profits. But for Ara Katz, content is about so much more then brand context – it’s crucial storytelling. As the head of Creative and Partnerships for… 

September 27, 2011 · Lexi Lewtan

5 Steps to Creating Killer Infographics

Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect… 

September 21, 2011 · Susan Johnston Taylor

How To Never Run Out of Blog Post Ideas

If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.… 

September 20, 2011 · Shane Snow

Forego Blogging At Your Own Risk, Say Social Media Experts

750 million people are on Facebook. Billions of Tweets are sent every day. Fast-growing new social networks like Instagram, Tumblr, and Foursquare –not to mention social mainstays like Youtube, LinkedIn, Flickr – permeate consumers’ online lives. Now that we have so many social media channels, do businesses need blogs anymore? Absolutely, says Rick Calvert, social… 

September 7, 2011 · Shane Snow

How To Make Your Blog Posts As Shareable As Mashable’s

Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content… 

September 1, 2011 · Dani Fankhauser

Brands Become the Publishers: Media Pros Take to Commerce

Business of Fashion recently wrote a post about how commercial content is changing editorially. The publishing business model is changing and the line between advertorial and editorial is becoming further blurred. While it’s a head-scratcher for the publishing industry, from a content marketer’s perspective, the move is a natural shift in the changing dynamics of the online… 

August 30, 2011 · Reb Carlson

How To Write Traffic-Gobbling Headlines Like Huffington Post

When another site does a weekly round-up highlight of your best headlines, it’s safe to say you’ve mastered the art of headline writing. Over the past few years, Huffington Post has developed a reputation for its headlines, including such recent zingers as “Dennis Kucinich Invokes Legalization Of Marijuana With Arab Spring At Hempfest” and “Lion’s Mane… 

August 26, 2011 · Jennifer Gregory

Awesome Content About Content – Week of 8-19-2011

At the core of the term content marketing is the idea of producing relevant content for your audience that’s not specifically about a brand, but is instead hosted by a brand. This week we dive into why creating high quantity content increases distrobution and why consumers are more likely to make purchases with brands they are engaged… 

August 19, 2011 · Lauren Grisanti

15 Must-Have Tools For Better Blogging

What if you could increase the engagement of your blog readers ten-fold in 2 minutes? How about adding relevant photography to your posts without having to go out and find them? You can do both of those things and much more with free tools that most bloggers don’t even know about. We use the following… 

August 5, 2011 · Shane Snow