Nick Felton Designs First Infographic Wine Label

Designer Nick Felton has worked with Australian winery Between Five Bells to design the label for their upcoming 2010 Red. Its the first wine label to use an infographic to tell you something about the wine inside, using data like the vineyards’ vintage conditions, ferments facts about its grapes. 

In wine purchasing, of course the label is crucial. It’s interesting to see content marketing strategy in effect beyond the brand’s website. 

via PSFK