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The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

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Paywalls, Deconstructed

Hey Everyone! At least 150 paywalls have popped up over the last year or so, but many publications are not sure about putting in their own. For the New York Times, it seems to be paying off. PaidContent announced today that NYTimes.com has signed up a lot more customers in less time than its UK namesake, The Times.  They have 324,000… 

October 24, 2011 · Lexi Lewtan

Universities are Crushing Content Creation

Hey Everyone! So in yesterday’s Mashable Op Ed post titled The State of Media: Content at a Crossroads, we noticed an interesting sentiment.    ”The creation of content is now an amalgam of skills that I worry most universities have no idea how to teach,” Ulanoff expressed. But from where we stand, Universities themselves are crushing it… 

October 21, 2011 · Lexi Lewtan

Use Interactions to Take Your Content To The Next Level

Good Morning!  ”Content doesn’t live in a silo. In fact, it thrives only when coupled with other tactics and channels.” – Hubspot’s Blog  Interaction is crucial to successful content marketing. Trying to get popular? Use interactions to make your posts massively sharable. Trying to just get tangible customers? Use interactions to maximize your content for lead… 

October 19, 2011 · Lexi Lewtan

Inspirational Content Around The Web Lately

Hey Everyone! NY Magazine’s Focus On Daily Blogs Leads To Traffic Boost. We’re not surprised – their early adoption to online internet content was incredibly forward thinking. For more inspiration, check out The Atlantic’s coverage of how Jill Abrams at The NY Times trains her writers, plus 5 Secrets to Pixar’s Success. 

October 17, 2011 · Lexi Lewtan

The Content Conversation 10/14

Hey Everyone!  So E-book checkouts increased by more than 200% in 2010 – and according to a New York Times recent article, it might be smart for publications to produce their own by  “repackaging existing content for the “long tail” reader.” We have one called The Beginner’s Guide To Blogging & Content Marketing Strategy. So… 

October 14, 2011 · Lexi Lewtan

How To Brainstorm Incredible Blog Posts Like Copyblogger

Copyblogger is an amazing resource for any content creator. Brian Clark, the site’s founder, focuses on three main ideas: 1. Great content that is designed to spread. 2. An understanding of how social media works and changes. 3. Real relationships with those who can help get the word out. Clark is not just good at providing useful information,… 

October 13, 2011 · Erik Sherman

The Content Conversation 10/13

Good Morning! Why did Wikipedia succeed, when other encyclopedias didn’t? According to The Nieman Journalism Lab, it’s because Wikipedia focused on substantive content development instead of technology.  Also, here are some great deconstructions of what some of today’s buzzwords mean in, and how to effectively use this information. Read about what the term “social media” means today, what… 

October 13, 2011 · Lexi Lewtan