Skip to main content

The Content Strategist

Content Marketing

Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.

Filter

Check Out How The NBA, The NFL, and The MLB Use Content To Gain Fans

Happy Monday Everyone!  Sports are one of America’s favorite forms of entertainment. So it’s no surprise that some are crazy innovative with internet strategy. Here’s how the major U.S. sports leagues are using these platforms, and what we can learn from them. 

October 31, 2011 · Lexi Lewtan

One Tool, One List, And One Infographic That Actually Stuck With Us This Week

Over the week, we read tons of content strategy “stuff.” But instead of giving you a ton of links, we’ve decided that our Friday gift to you will be simple and useful.  So here is a tool we liked: Hubspot’s Website Grader A list that was super helpful: Copyblogger’s List of 67 Elegant, Effective and… 

October 28, 2011 · Lexi Lewtan

Major Content Creators Experiment With Data Revenue Models

Some of today’s biggest newspapers are trying new business models to make use of what is arguably their most valuable asset – data. Here’s some analysis of whats going on from Gigaom and Nieman Labs, plus links to some interesting examples of experiments.  USA Today is selling its commercial data to premium accounts like developers looking to build paid… 

October 28, 2011 · Lexi Lewtan

TV Internet Blends: They’re Merging, But It’s Definitely A Wild West

Good Morning Everyone!  Is anyone else noticing some major tv/internet blends lately?  An online study from ad tech firm Casale Media and researcher Ad Perceptions found that that 38% said the planning phase for web video ads are still too difficult,  40% say video is plagued by creative problems, and 35% point to the execution part is the most painful. But… 

October 27, 2011 · Lexi Lewtan

The Key To Reaching Tablet Users (And Anyone, Really…) is Flexibility

Ok, so recent studies have shown that tablet users consume a greater variety and volume of content than users of traditional channels. A couple interesting tablet behaviors to note: Incidental news reading is prevalent people go to specific brands they are used to more than they do on computers, many see the tablet computer as more… 

October 26, 2011 · Lexi Lewtan

Amping Your Blog’s Visuals, Step By Step

Good Morning!  A recent report found that page views were 94 percent higher for pages with visual content than pages that contained only text. But images can be unexpectedly tough to nail. You want each visual to be relevant, but not cheesy; affective, rather than decorative.  Here’s an amazing list of image search tools that will get… 

October 25, 2011 · Lexi Lewtan

Awesome Content About Content: Week of 10/24

If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of  things we’ve noticed over the past week.  Universities Are Crushing it With Content –  For University websites, content marketing is a delicate… 

October 24, 2011 · Lexi Lewtan