Content Marketing

Major Content Creators Experiment With Data Revenue Models

Some of today’s biggest newspapers are trying new business models to make use of what is arguably their most valuable asset – data.

Here’s some analysis of whats going on from Gigaom and Nieman Labs, plus links to some interesting examples of experiments. 

USA Today is selling its commercial data to premium accounts like developers looking to build paid apps with their  open API. 

The New York Times also provides extensive, well-documented APIs but no paid access to full article content. 

The Guardian offers the “freemium” model of access: free access to headlines and article excerpts; free access to full articles with embedded advertising; and paid access to articles with no advertising or data caps.

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