The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
Do you understand how to use unexpected channels to bring new users to your content? Here are some great tips on attracting readers from Reddit, Digg, and Stumbleupon.
Everyone messes up sometimes. Hopefully these classic marketing blunders will help you feel better! 29 Brilliant Minds Share Common Content Strategy Mistakes Whoops, I Didn’t Mean For You To Read This And some lists to make it better… 4 Tips for Managing Content Marketing Mishaps 7 Things You’re Probably Doing Wrong On Your Company Blog…
The Huffington Post just ran an interesting post called The Future of the Web: Brand Content & Browsers. Some highlights: “Content is not just about putting the summary of what your company does up there, but instead thinking about how you can make that content great.Forget the message for a minute. Does someone, anyone, want to…
On the Content Strategist, we focus on two fancy buzzwords – Content Marketing and Content Strategy. But as we hand out tools, case studies and other goodies, we’ve noticed that a lot of people use them interchangeably, when in fact they mean different things. Here’s a quick and easy explanation of the two buzz terms,…
Hey Everyone! Geolocation can be a useful tool for writers to use, but it can also be dangerous. If you are still down to experiment, here are some of geolocation’s biggest pluses for marketers. Or play with these apps that help journalists more specifically Glympse and Blottr, or play with the API itself and build something new that…
Good Morning Everyone! So Google is making tons of new changes as usual, but there are a couple that you should know about that are floating around the content sphere. First of all, they are partnering with a number of publishers to use market surveys as a way for readers to reach the news. It basically…
Our newest post 7 Facebook Blunders You Want Your Company to Avoid, offers some killer advice on what not to do on the social networking site. But if you’re interested, take a look at 7 other Social Media Myths Debunked By Dan Zarella. His advice is harsh, but valuable; “Engaging in the conversation doesn’t work,” Zarella explains, from…
Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground. Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them. 1.…
Happy Halloween Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. Amping Your Blog’s Visuals, Step By Step – Page views were 94…
