How Maker’s Mark Built an Engaged Community of Bourbon Lovers
The bourbon brand has made a smooth transition into the digital age, embracing the new ethos of content marketing and social media wholeheartedly.
The Content Strategist
2015
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This Former BuzzFeed Exec Is Running Crazy Cool Sponsored Content Experiments at the Daily Mail
The Daily Mail has made clear its intention to push the boundaries of what sponsored content can be.
The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
Content Catchup: SEO Secrets, Inside HubSpot’s Content Marketing Machine, and More Must-Read Stories
Here's what you missed while wondering whether frozen eyeballs are a legitimate reason to miss work.
10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
5 Key Things Marketers Need to Know About Facebook Cinemagraphs
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
Is ‘Banner Blindness’ Spreading to the Facebook News Feed?
In a recent study, researchers found that less than 20 percent of stories people see on their Facebook News Feed generated an emotional response. Even worse for marketers, sponsored stories generated no detectable response at all.
Spike Lee Just Took a Branded Content Job, So Here Are 10 of His Movies Remixed for Content Marketing
In honor of Spike Lee joining the branded content game, we remixed 10 classic Spike Lee joints for content marketing.
How Edward Jones Uses Content to Fight the Finance Industry’s Big Trust Problem
How can financial marketers regain consumer trust and tap into the most confident market since the Great Recession?