The Content Strategist
As more people get into the podcasting experience through popular programs like "Serial," "This American Life," and Bill Simmons's "B.S. Report," it's worth asking the question: Could podcasts be the next big territory for sponsored content?
Great content comes from great employees. Sometimes, however, it seems like the all-important recruitment process for finding those employees has reached a stale low point. Thankfully, some innovative companies are throwing away the standard interview model—and are they're scoring top talent because of it. Here are five of the most interesting stories about hiring the new guy or gal.
The major trend of 2015 will be brands telling bigger, better stories faster than they have before. Some call it "real-time marketing"—I prefer to think of it as brands simply learning how to act like media companies. Within the first 24 hours of 2015, Fisher-Price set the bar pretty darn high.
