3 CES Trends That Content Marketers Need to Know About
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
The Content Strategist
2015
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Content Catchup: Medium, Chat Apps, and More Big Content Marketing Trends for 2015
Here's what you missed while wondering how many space heaters your apartment can handle before your circuit breaker explodes...
This Puppy-Heavy Content Marketing Will Save You From Your First-Week-Back Stress
It's your first week back in the office. You're stressed. Your inbox is flooded. What you need is some "branded dogtent," courtesy of Dogswell.
Why Gap’s #OneStitchCloser Went Viral After 9 Months of Relative Obscurity
Why does some content go viral and other gets lost in obscurity? A lesson in pinpointing what matters to your audience from Gap's "One Stitch Closer" campaign.
Is Medium the Next Big Frontier for Content Marketing?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
How ‘Zines Help Big Brands Keep It Real
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers
If the Chinese Communist Party's recent embrace of mobile-first media is any indication, 2015 is the year that chat apps—WeChat, WhatsApp, and more—become major content distribution channels for everyone from BuzzFeed to USA Today.
How the Content Marketing of Puerto Rico’s Biggest Bank Dominates Its Biggest Holiday
One of Puerto Rico's biggest annual Christmas specials features the country's most popular musicians and sky-high ratings among millennials. The big surprise? It's a piece of content marketing created by a bank.
5 Storytelling Lessons From the Foo Fighters’ Sonic Highways
Five storytelling lessons from HBO's docu-series that follows the Foo Fighters across America and musical genres as they create their latest album, 'Sonic Highways.'